Mission of GDBS

Executive Board

2009 Conference

India Conference

Registration Info

Author Guidelines

Journal of Digital Business

Contact Us


















(ICSM 2009)




During MAY 21-24, 2009





Conference Co-Chairs: Rajendar K. Garg, Professor of Marketing, Indiana University of Pennsylvania, USA


M.P. Jaiswal, Professor of Information Management, Management Development Institute, Gurgaon, India

Program Chair: David C. Wyld, Maurin Professor of Management, Southeastern Louisiana University, USA

International Chair: Dr. Parimal Bhagat, Associate Professor of Marketing, Indiana University of Pennsylvania, USA

Asia/Pacific Chair: Professor Dejun Cao, Southwestern University of Finance & Economics, Chengdu, China



Conference Theme, Nature and Scope

The theme of this conference is to bring together professionals from various parts of the world to look at Service Management Issues relating to e-business, e-marketing, e-management area. Service Quality issues relating to part of the the business and their consequent impact on organizational performance would be areas of particular interest. The conference would provide insights on Global Best Business Practices in varied economic environments that would help identify leapfrogging strategies for emerging economies. Papers dealing with all aspects of Online Business and Management are welcome. In particular, papers that explore the multidisciplinary nature of the subject matter are encouraged.

Specifically, the conference will have the following tracks:

  • IT Enabled Services, E-Services, Business Process Outsourcing (BPO) services, etc.

  • E-Business Strategies and Models

  • E-Learning Issues and Strategies

  • E-Marketing Issues and Strategies

  • Supply Chain Management

  • Global Best Business Practices and Change Management

  • Knowledge Management, Networking/Communities of Practice

  • Customer Relationship Management

  • ERP and Service Oriented Architecture (SOA) for better service performance

  • RFID Technology Integration and Applications

  • IT Enabled Services, Business Process Outsourcing (BPO), and Knowledge Process Outsourcing (KPO), etc.

  • Global IT Strategy and Management Innovations

  • E-Commerce and Internet Marketing, EC Strategies, Service Models, and other EC issues

  • Emerging Business Models and Practices

  • Balance Score Card and Performance Measures.

  • E-Learning Issues and Strategies

  • Other issues related to Digital Technology Integration and Applications


     Embassy Suites Hotel, International Drive/Convention Center, Orlando, Florida (our conference venue) is an ALL Suite hotel.  It is 5 Star Property with all the facilities.  GDBS has negotiated an excellent rate of $99 plus taxes (WOW! for a 5-star Suite!!!) with the hotel based on the minimum guarantee of 50 suite rooms per day.  If GDBS does not fulfill this commitment, GDBS has to pay for these rooms as a penalty for under-performance of the contract.  Therefore, if you stay at Embassy Suites, you will be refunded $50 via a personal check on presentation of the Embassy Suites invoice.

This is an extremely wonderful price for a suite anywhere and especially in Orlando.  You are encouraged to stay in the hotel as you will not simply not be able to buy a better offer anywhere.  To book your hotel suite at the Embassy Suites Hotel, please click on here or paste the following link on your browser:

If you have any trouble in making online reservations at the special rate of $99 at Embassy Suites, please send an email to Wendy Bingham, Senior Sales Manager, Embassy Suites Orlando - International Drive/Convention Center (Phone: 407-581-4273) Email address:  She will be able to help you with the reservations.


Submission Instructions

Submissions can be made in a number of categories: Completed research papers, case studies, panels and panel/round table discussion papers. Please follow the following guidelines in preparing your submission.

Completed research papers
Typically 3000-5,000 words long (excluding abstract and references)

Case studies
Typically between 3,000 and 5,000 words long

Panel and round table discussion proposals
Typically a 1000 word synopsis of the topic area to be presented. Please identify the panelists to be involved

In preparing your papers, please follow Author Guidelines link. Submission and review process will be handled electronically. Please make your submission as one MSWord or RTF file. Include all figures and tables in relevant places in the text. The title page should indicate the title, author affiliations including telephone, fax and email, in case of multiple authors corresponding author details should be clearly identified. All submissions will be double blind peer reviewed. 

Please note that by submitting a paper to this conference, you (the authors) agree and give consent to the publication of the paper in the conference proceedings or in any other form deemed appropriate by GDBS if the paper is accepted by GDBS for presentation at the conference. If the paper is accepted by GDBS, at least one of the author(s) must attend the conference and present the paper. This is a commitment on the part of the authors.

Registration Information

                        Early (Till March 15)    Regular (Till April 15)   Late (After April 15)

ALL Delegates**          $300                         $350                           $400

GDBS has negotiated a WOW rate of $99 per night for a "5 Star" One Bedroom Suite at Embassy Suites Hotel and you are encouraged to stay there. You will be refunded $50 if you stay at Embassy Suites Hotel (our conference venue) via a personal check.

International delegates (from outside the United States must make a written commitment to register and attend the conference, if their paper is accepted for the conference presentation.)

(Registration fee covers: registration fee, coffee breaks, conference materials and venue costs for the conference.)

There will be a 50% discount for the International delegate Ph.D. graduate Students on the registration fee. Please send a copy of your student ID along with your registration form.

Registration fee will need to be paid after your paper has been accepted. Please visit the Registration Info page (click on the button on the left panel or here) to get complete information.

Submission Process

All papers (other than authors from India) should be submitted to: GARG@GDBS.ORG AND GARG@IUP.EDU. Please attached the Microsoft WORD file.

All authors from India, please submit your papers to: INDIA@GDBS.ORG


Best or highly selected papers may be considered for publication in the Journal of Digital Business (JDB). JDB is a refereed journal and is listed in Cabell directory. Selection of the papers to be included in JDB will be made at the at the time of the conference.


International Conference on Service Management (ICSM 2009)


May 21-24, 2009

 Please note that the conference hours are from 8 AM to 12 Noon.  Afternoons and evenings are free for your Orlando activities.

Thursday, May 21, 2009



6:30 PM – 7:30 PM



Welcome Reception (with cocktails and snacks)

Friday, May 22, 2009                


9:00AM –10:30AM


Inaugural Session


-          Inauguration of the Conference – Rajendar K. Garg, President, GDBS

-          Introduction to Conference Theme by Mahadeo Jaiswal, MDI


-          Key Note Address on ERP with SOA and Componentized Architecture: Concepts and Case Studies by

               Dr. Chandan Chowdhary, CEO, IFS Solutions Pvt. Ltd. (India)


Dr. Chowdhury  is currently CEO at IFS India. IFS is a Swedish multinational operating from 54 countries and is considered as a leading ERP player in utility, defense, railways and project based manufacturing industry. IFS is listed in the Stockholm Stock Exchange. He is considered as pioneer in ERP (Enterprise Resource Planning), EAM (Enterprise Asset Management) and BPR (Business Process Reengineering) movement.


He is a Former Dean and Chairman (Board of Research) at NITIE (National Institute of Industrial Engineering) and has studied more than 200 ERP sites in India and abroad. He has conducted research on Enterprise Asset management, ERP, BPR (Business Process Reengineering), World Class Manufacturing Practices, IT driven business transformation and Change Management related issues covering more than 500 companies.


He is also the recipient of “International Cultural Diploma of Honor” from the American Biographical Institute, for outstanding professional contribution.  His name was nominated by ABI’s (American Biographical Institute Inc.) governing board for biographical insertion in the third edition of five hundred leaders of influence. He has conducted several seminars, workshops and training program for the benefit of industry and rendered consultancy services to many leading organizations and enabled them to improve productivity and competitiveness. He has also headed many strategic research projects for the benefit of industry.  He has very strong conviction that “theory without practice is sterile and practice without theory is futile”.



10:30AM –11:00AM



Coffee Break


11:00 AM –12:30PM

Session 1: Current Issues in Finance and Economic Environment



Session Chair: Joseph Ben Ur, University of Houston, Victoria, USA


Calendar Anomalies during Dot-Com Bubble

Ravi Jain, University of Massachusetts at Lowell, USA


A Comprehensive Service Quality Measure for the Stock Brokering Industry

       Sanjay Mehta, Sam Houston State University, USA


Managing the Vacany Rates to Boost Chinese Real Estate Market: Case of Chengdu Real Estate Marketing

Yongming Luo, Southwestern University of Finance & Economics, China


Developing an Assessment Tool for an Online Higher Education Course

Joseph Ben Ur, University of Houston, Victoria, Texas, USA

Saturday, May 23, 2009



8:30 AM – 10:00 AM


Session 2: Digital Technology Integration in Education and Industry


Session Chairperson: Suneel Maheshwari, Marshall University, USA


M-Commerce Success Model: User Perspective of Mobile Technology Applications

Parimal Bhagat, Indiana University of Pennsylvania, USA


Assurance of Learning in Strategic Marketing Course: Use of a Business Simulation as an Assessment Tool

Uday S. Tate,  Suneel Maheshwari and  Ramachandra Akkihal, Marshall University


Impact of Wireless Advertising on Consumer's Attitude and Behavioral Intentions

Rachel Albaugh, Indiana University Purdue University, Fort Wayne, Indiana, USA


Leveraging ERP Investments in the Inter-organizational Domain: Case of Oil Marketing Companies in India

Anjali Kaushik, Management Development Institute, India




Session 3: Technology Adaptation in Social Research and Education


Session Chairperson: Michael Kraten, Suffolk University, Boston


Using Digital Technology to Promote International Collaboration on Violence Prevention Research

Pearl Berman and Rajendar Garg, Indiana University of Pennsylvania, USA


Panel Discussion on Second Life: The effectiveness of Virtual Reality Systems in Academic Curricula and Corporate Training Programs


Panelists: Michael Kraten, Suffolk University and

Maureen Kraten, Suffolk University


Sunday, May 24, 2009



8:30 AM – 10:00 AM


Session 4: Corporate Service Management and Performance


Chairperson: Dejun Cao, Southwestern University of Finance and Economics, China


Risk-Assessment to Electronic Services from Cyber Attacks

Sandip Patel, Morgan State University, Baltimore, USA


Workplace Monitoring and Employee Perception of Privacy Invasion: A Contingency Model

Rui Chen, Ball State University, Indiana, USA


Theoretical Study of Relationships among Perceived Organizational Support, Organization Identification and Organizational Performance

in the Content of Chinese Culture

Ningjun Zhang and Jiarui Zhang, Southwestern University of Finance and Economics, China


Impacts of Demographic Factors on Job Satisfaction of Chinese Employees-From Intrinsic Reward Perspective

Jiarui Zhang and Ningjun Zhang, Southwestern University of Finance and Economics, China


10:00 – 10:30 AM

Coffee / Tea Break




Session 5: ERP and Social Networks


Chairperson: Mahadeo P. Jaiswal, Management Development Institute, India


Reciprocal Embeddedness between Foreign Trade Businesses and Social NetworksA Theoretical Model and Empirical Verification

Dejun Cao, Wenjun Tang, Changqing Li, Southwestern University of Finance and Economics, China


Strategies on How to Grow and Maintain Strong Customer Base for Your Business in a Competitive Economy

Emmanuel Afolayan,  Standard Chartered Bank, Nigeria


Effectiveness of Enterprise Systems Enabled Best Business Practice at Indian Auto Giant M&M

Mahadeo P Jaiswal, Management Development Institute, India




Afternoons and evenings are free for your Orlando activities.


Conference Concludes!