Mission of GDBS

Executive Board

2009 Conference

India Conference

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Author Guidelines

Journal of Digital Business

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(ICSM 2009)

 May 21-24-2009


The Embassy Suites Hotel

International Drive South/Convention Center

8978 International Drive

Orlando, Florida 32819






Conference Co-Chairs

Rajendar K. Garg, Indiana University of Pennsylvania, USA

Mahadeo Jaiswal, Management Development Institute (MDI), India


Program Chair

David Wyld,  Southeastern Louisiana University


International Chair

Parimal Bhagat, Indiana University of Pennsylvania, USA





Global Digital Business Society (GDBS) is grateful to each participant and to each member of the Executive Board and Editorial Review Board for his/her support and hard work to make this Conference successful. The conference papers were selected through the double-blind, two phase peer-review process, assisted by the “Editorial Review Board.”  Selected papers from this conference would be considered for publication in a special issue of the Journal of Digital Business. Our sincere thanks to all of the individuals for volunteering their time and cooperation; many reviewers put in a lot of efforts, provided useful comments, and assisted on short notice.   We appreciate their cooperation and help.  Credit for everything we have done “right” goes to everyone who is part of the conference. We take full responsibility for all the errors, mistakes and omissions. Our apologies in case we failed to meet your expectations in some area.  We promise to you that we will work very hard to more than meet your expectations in the future.   We hope that you will find the conference stimulating.  Best wishes to all of you.

                                                                                             The GDBS Executive Board/Administration



Editorial Review Board

Kenny K. Chan, Professor of Marketing, California State University, Chico

Mahadeo Jaiswal, Professor of Information Systems, Management Development Institute, Gurgaon, India

Ke Qin Ni, Professor of Finance, Southwestern University of Finance and Economics, China

James Rogers, Professor of MIS, Indiana University of Pennsylvania

Sanjiv S. Dugal, Professor of Management, University of Rhode Island

Dayou Yang, Professor of E-Commerce, Southwestern University of Finance and Economics, China

Sathasivam Mathiyakalan, University of Massachusetts, Boston

Rajendar K. Garg, Professor of Marketing, Indiana University of Pennsylvania

Mohand Said Oukil, Professor of Management and Marketing, King Fahd University of Petroleum and Minerals, Saudi Arabia

De Jun Cao, Professor of Strategic Management, Southwestern University of Finance & Economics, China

K.B.C. Saxena, Professor of Information Management, MDI, Gurgaon, India

Richard PonArul, Professor of Finance, California State University, Chico

M.P. Gupta, Associate Professor, Indian Institute of Technology, New Delhi

S. N. Maheshwari, Director, Delhi Institute of Advanced Studies, Delhi, India

John Zhang, Professor of Mathematics, Indiana University of Pennsylvania

Krish S. Krishnan, Professor of Marketing, Indiana University of Pennsylvania

Jerman Rose, Associate Dean, Washington State University, Pullman


International Conference on Service Management (ICSM 2009)


May 21-24, 2009

 Conference hours are from 8 AM to 12 Noon.  Afternoons and evenings are free for your Orlando activities.

Thursday, May 21, 2009



6:30 PM – 7:30 PM



Welcome Reception (with cocktails and snacks)

Friday, May 22, 2009                


9:00AM –10:30AM


Inaugural Session


-          Inauguration of the Conference – Rajendar K. Garg, President, GDBS

-          Introduction to Conference Theme by Mahadeo Jaiswal, MDI


-          Key Note Address on ERP with SOA and Componentized Architecture: Concepts and Case Studies by

               Dr. Chandan Chowdhary, CEO, IFS Solutions Pvt. Ltd. (India)


Dr. Chowdhury  is currently CEO at IFS India. IFS is a Swedish multinational operating from 54 countries and is considered as a leading ERP player in utility, defense, railways and project based manufacturing industry. IFS is listed in the Stockholm Stock Exchange. Dr. Chowdhury is considered as pioneer in ERP (Enterprise Resource Planning), EAM (Enterprise Asset Management) and BPR (Business Process Reengineering) movement.


He is a Former Dean and Chairman (Board of Research) at NITIE (National Institute of Industrial Engineering) and has studied more than 200 ERP sites in India and abroad. He has conducted research on Enterprise Asset management, ERP, BPR (Business Process Reengineering), World Class Manufacturing Practices, IT driven business transformation and Change Management related issues covering more than 500 companies.


He is also the recipient of “International Cultural Diploma of Honor” from the American Biographical Institute, for outstanding professional contribution.  His name was nominated by ABI’s (American Biographical Institute Inc.) governing board for biographical insertion in the third edition of five hundred leaders of influence. He has conducted several seminars, workshops and training program for the benefit of industry and rendered consultancy services to many leading organizations and enabled them to improve productivity and competitiveness. He has also headed many strategic research projects for the benefit of industry.  He has very strong conviction that “theory without practice is sterile and practice without theory is futile”.



10:30AM –11:00AM



Coffee Break


11:00 AM –12:30PM

Session 1: Current Issues in Finance and Economic Environment



Session Chair: Joseph Ben Ur, University of Houston, Victoria, USA


Calendar Anomalies during Dot-Com Bubble

Ravi Jain, University of Massachusetts at Lowell, USA


A Comprehensive Service Quality Measure for the Stock Brokering Industry

       Sanjay Mehta, Sam Houston State University, USA


Managing the Vacany Rates to Boost Chinese Real Estate Market: Case of Chengdu Real Estate Marketing

Yongming Luo, Southwestern University of Finance & Economics, China


Developing an Assessment Tool for an Online Higher Education Course

Joseph Ben Ur, University of Houston, Victoria, Texas, USA

Saturday, May 23, 2009



8:30 AM – 10:00 AM


Session 2: Digital Technology Integration in Education and Industry


Session Chairperson: Suneel Maheshwari, Marshall University, USA


M-Commerce Success Model: User Perspective of Mobile Technology Applications

Parimal Bhagat, Indiana University of Pennsylvania, USA


Assurance of Learning in Strategic Marketing Course: Use of a Business Simulation as an Assessment Tool

Uday S. Tate,  Suneel Maheshwari and  Ramachandra Akkihal, Marshall University


Impact of Wireless Advertising on Consumer's Attitude and Behavioral Intentions

Rachel Albaugh, Indiana University Purdue University, Fort Wayne, Indiana, USA


Leveraging ERP Investments in the Inter-organizational Domain: Case of Oil Marketing Companies in India

Anjali Kaushik, Management Development Institute, India




Session 3: Technology Adaptation in Social Research and Education


Session Chairperson: Michael Kraten, Suffolk University, Boston


Using Digital Technology to Promote International Collaboration on Violence Prevention Research

Pearl Berman and Rajendar Garg, Indiana University of Pennsylvania, USA


Panel Discussion on Second Life: The effectiveness of Virtual Reality Systems in Academic Curricula and Corporate Training Programs


Panelists: Michael Kraten, Suffolk University and

Maureen Kraten, Suffolk University


Sunday, May 24, 2009



8:30 AM – 10:00 AM


Session 4: Corporate Service Management and Performance


Chairperson: Dejun Cao, Southwestern University of Finance and Economics, China


Risk-Assessment to Electronic Services from Cyber Attacks

Sandip Patel, Morgan State University, Baltimore, USA


Workplace Monitoring and Employee Perception of Privacy Invasion: A Contingency Model

Rui Chen, Ball State University, Indiana, USA


Theoretical Study of Relationships among Perceived Organizational Support, Organization Identification and Organizational Performance in the Context of Chinese Culture

Ningjun Zhang and Jiarui Zhang, Southwestern University of Finance and Economics, China


Impact of Demographic Factors on Job Satisfaction of Chinese Employees-From Intrinsic Reward Perspective

Jiarui Zhang and Ningjun Zhang, Southwestern University of Finance and Economics, China


10:00 – 10:30 AM

Coffee / Tea Break




Session 5: ERP and Social Networks


Chairperson: Mahadeo P. Jaiswal, Management Development Institute, India


Reciprocal Embeddedness between Foreign Trade Businesses and Social NetworksA Theoretical Model and Empirical Verification

Dejun Cao, Wenjun Tang, Changqing Li, Southwestern University of Finance and Economics, China


Strategies on How to Grow and Maintain Strong Customer Base for Your Business in a Competitive Economy

Emmanuel Afolayan,  Standard Chartered Bank, Nigeria


Effectiveness of Enterprise Systems Enabled Best Business Practice at Indian Auto Giant M&M

Mahadeo P Jaiswal, Management Development Institute, India




Afternoons and evenings are free for your Orlando activities.


Conference Concludes!